Lionel Racing – The Official Die-Cast of NASCAR – is the sport’s official mass retail partner when it comes to die-cast cars and other vehicles. Lionel Racing’s mass retail line is merchandised under the NASCAR Authentics brand, and includes 1:64-scale die-cast cars and 1:64-scale haulers. NASCAR Authentics die-cast can be purchased at major retailers like Walmart, Target, Meijer, the Lionel Retail Stores in Concord, North Carolina and Nashville, Tennessee, and more.

NASCAR Authentics die-cast are currently offered in three different lines. The 1:64-scale replicas of cars and trucks that fans watch every weekend on the track are part of the standard NASCAR Authentics line. These cars and trucks feature hand-applied decals, authentic paint schemes true to the on-track version, rolling tires and wheels, and are packaged in eye-catching colors and branding to make each car stand out on retailers’ shelves. Collectors also hunt for the special and limited edition Chase Piece included in most waves. These unique die-cast feature Lionel Racing’s plated Liquid Color finish and are randomly inserted in select waves before distribution to retailers. 

In 2023, Lionel Racing re-introduced the Winner’s Circle line of 1:64-scale die-cast to commemorate victories in all major NASCAR series. These cars are identical to how the cars and trucks looked in Victory Lane, complete with replicated damage, scuffs, markings, and even confetti. Each Winner’s Circle die-cast is packaged on a special base and comes with a collector card with details on the race.

Lionel Racing’s NASCAR Authentics brand also includes 1:64-scale haulers that have been fan-favorites since 2016. These haulers can be replicas of the team transporters that carry the race cars and equipment to and from the track. Haulers in this line also feature fantasy designs that spotlight driver and team milestones, reflect top paint schemes, and pay tribute to icons of the sport.